Honda CR-V: Conveyor - I Believe in Advertising

The incredibly fuel-efficient CR-V gets 100km of driving per 7.8L. This was demonstrated with 1:32 scale models running continuously on grocery store conveyor belts. Each car was mounted on the side of a grocery belt so that its wheels turned as the conveyor belt moved forward. On the divider bars, people would read the pay-off message, "With exceptional fuel economy, the CR-V keeps going." Advertising Agency: Dare, Vancouver, Canada Creative Director: Rob Sweetman, Bryan Collins Art Director: Addie Gillespie, Mia Thomsett Writer: Addie Gillespie, Mia Thomsett Videographer: Clinton Hussey Account Services: Suzanne Carrier Print Production: We The Collective Design Inc. Producer: Jeremy Burrows

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